GEO (Generative Engine Optimization) is the practice of optimizing your brand presence in answers generated by AIs like ChatGPT, Gemini and Perplexity. While SEO focuses on Google rankings, GEO focuses on being cited, recommended and remembered when someone asks an AI about your market.

SEO tools measure position in traditional search engines. First Answer measures how generative AIs cite, position and describe your brand — a completely different discovery channel that grows fast and that traditional SEO does not cover.

Yes. You can add competitor brands and compare Share of Answer side by side, understand which sources AIs use to cite them, and find opportunities to outperform them in answers.

We monitor relevant prompts for your market across multiple AI models (ChatGPT, Gemini, Copilot, Perplexity and others), analyze generated answers and extract visibility, position and sentiment metrics for your brand.

Prioritized recommendations based on collected data — for example, creating content on a topic the AI does not associate with your brand, or improving pages that are cited but with low prominence.

Structuring and publishing content so language models can find, understand and cite it accurately — including semantic clarity, structured data and presence in sources AIs already use.

Yes. Recent research shows users increasingly consult AIs before buying products and services. Brands cited in answers gain visibility and credibility in a discovery channel that is still blue ocean for most companies.

We currently monitor ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Google AI Overviews and Grok — with new models added as they gain market relevance.

AEO is the practice of optimizing content so it can be used directly as an answer by AI-powered search engines, like Google AI Overviews. Unlike traditional SEO, AEO focuses on being cited inside the answer, not just listed as a link.

SEO optimizes for appearing in traditional search results (blue links); AEO optimizes for being cited inside a direct AI-generated answer; GEO is the broader term covering brand optimization for any generative engine — ChatGPT, Gemini, Perplexity and Google AI Overviews. First Answer works across all three, with a primary focus on GEO and AEO.

To monitor how a brand appears on ChatGPT, you need to track relevant prompts on a recurring basis and record whether and how the brand is mentioned. First Answer automates this process, testing real prompts and reporting mention rate, sentiment and brand position in the answers.

The most reliable way is to use an AI Search monitoring tool, like First Answer, which tests real questions across multiple AI models and shows if, when and how the brand is mentioned — instead of checking manually, question by question.

First Answer monitors ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, Google AI Mode and Claude, all in the same dashboard.

Share of Voice in AI is the proportion of times a brand is mentioned in AI-generated answers, compared to its competitors, for the same set of questions. First Answer calculates this number automatically for every monitored brand.

Improving AI visibility involves identifying which sources AI models use as references, producing or adjusting content aligned with those sources, and tracking the impact over time. First Answer shows the sources cited by AIs and gives score-prioritized recommendations to guide those changes.

Yes. First Answer offers integration via MCP (Model Context Protocol), letting you bring monitoring data directly into other AI tools.

First Answer has three plans: Essential at $135/month, Pro at $370/month, and Enterprise by quote.

Yes, First Answer offers a 7-day free trial and you can cancel anytime.