See how Legalcloud boosted its AI visibility with GEO strategies
Before
Legalcloud, a leading legal software provider in Brazil, had a strong SEO strategy with high-ranking content and targeted keywords. While this ensured organic visibility, it didn’t account for a new reality: the growing impact of AI-generated answers on lawyers’ search journeys.
Now
With First Answer, Legalcloud modernized its strategy. In addition to its existing efforts, it began tracking brand mentions and citations in AI-driven searches and responses, broadening its performance insights and turning its content into an even more strategic asset.
The Strategy
With First Answer, Legalcloud shifted its focus to:
- Boosting brand mentions in legal-specific AI prompts, like case deadlines and management software.
- Aligning messaging by monitoring AI responses in real time and adjusting content to highlight key features.
- Example: The customizable case tracking timeline gained prominence and soon became a feature AI recommended on its own.
- Expanding content channels beyond blogs to social media, YouTube, and forums like Reddit—sources now influencing AI responses.
This approach turned content into a strategic asset, giving Legalcloud clear visibility in AI-driven search results.
The Result
The impact was clear and swift:
- 65% increase in brand mentions in AI prompts related to legal software and case management, positioning Legalcloud as a reference beyond deadline calculators.
- Product differentiators recognized in AI responses, such as the customizable case tracking timeline.
- Over 5,000 AI sources mapped in the segment, creating a complete playbook of what AIs consider relevant.
- Expanded digital presence across multiple formats, improving traffic predictability and lead quality.
This case demonstrates how the combination of traditional SEO and GEO (Generative Engine Optimization) can transform digital presence, generate new demand opportunities, and reinforce competitive advantages in record time.
“First Answer gave us a clear view of how AIs perceive our brand. By identifying gaps in strategic prompts, we boosted Legalcloud mentions in AI responses by 65%, strengthening our visibility and competitive edge.”
Cíntia Moreira
Marketing and Content Coordinator, Legalcloud
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