How Moki boosted AI visibility by 19.95% with First Answer
Moki, a leading provider of operational efficiency solutions for the logistics, manufacturing, and retail sectors, noticed its customers were changing the way they searched for information. Recent Google updates and the rise of AI tools like ChatGPT, Perplexity, and Bing Copilot were reshaping the decision-making process. To stay relevant, Moki needed to go beyond traditional SEO and secure a presence in the channels that truly influence buying decisions.
Challenge
Despite having a solid content strategy, Moki’s visibility in AI-generated responses for key industry prompts was low.
Other companies appeared more frequently and captured more of the leads’ attention,, even when Moki offered more complete solutions. The challenge was to reposition the brand as a go-to recommendation in AI results and improve predictability in organic traffic generation.
Strategy
Partnering with First Answer, Moki implemented a continuous approach to monitoring and optimizing its presence in AI search results:4
- AEO & GEO Monitoring: Tracking strategic prompts to measure share of voice and visibility growth.
- Competitive Intelligence: Identifying over 2,000 competitors and prompts where Moki lacked relevant presence.
- Custom Action Plan: Practical recommendations to optimize existing content and create new assets to fill gaps.
- AI Source Mapping: More than 24 Moki links already being used as references, reinforcing authority and credibility.
This approach gave Moki’s team clarity and a structured path to increase relevance quickly and measurably.
Results
The results were clear and measurable:
- +19.95% growth in AI visibility, reaching a 10.95% share, surpassing direct competitors.
- 3,500 real responses analyzed, providing a strong data foundation for strategic decisions.
- New content opportunities mapped, prioritizing high-impact topics.
- Greater predictability in demand generation, supported by ongoing reports and actionable insights.
With First Answer, Moki gained a deeper understanding of the new search landscape, made data-driven decisions, and secured a presence where customer choices are made.
“In today’s AI-driven world, we must rethink our strategies and adapt to this new search paradigm. First Answer is essential for helping our team map opportunities and decide on next steps with confidence.”
Guilherme Werneck
Founder & CEO, Moki
Also see:
Success Case: Jurídico AI
Explore the journey of Jurídico AI, which completely transformed its digital presence, significantly boosted visibility across leading AI platforms, and consistently drove demand, all with the strategic support of First Answer, surpassing competitors and setting a new benchmark for market performance.
